
Like Spotify and Apple Music, Amazon Music Unlimited offers a 100 million song music library that can be streamed on-demand and ad-free. In 2016, Amazon launched Music Unlimited, its music streaming service that currently competes with popular music streaming sites like Spotify and Apple Music. In 2014, Amazon launched Music Prime, which became an add-on for Amazon Prime members and allowed Prime members to stream songs, music playlists, and personalized streaming stations ad-free, with the option to listen to music offline. Amazon Music is available to everyone, regardless if you have an Amazon Prime account or not. Amazon Music, formerly Amazon MP3, is Amazon's basic streaming service that features more than 100 million songs from both major label and independent artists. Let’s talk about the transformation of the logo of the company.Amazon is the largest e-commerce platform in the world, and when it comes to music, it has multiple offerings for consumers. With the fascinating rapid growth of the company, they used five logos throughout their journey. The black color represents supremacy and elegance, while orange shows pride and happiness. The current logo of Amazon uses two colors black and orange. But in the press release they describe purpose as “smile now begins under “a” and ends under z”. q The initial meaning of the logo was to illustrate that they deliver everything from A to Z. The arrow portrays two things, one that they sell everything from A to Z, secondly, the arrow represents a smile on the face of the customer. The logo has “amazon” written in lowercase with an arrow curving upward from “a” to “z”. The current logo of Amazon rightly describes the company. Let’s go through the meaning and the significance of the current Amazon’s logo.


They changed their logo multiple times throughout the journey.

They also brought innovation to the industry with their drone delivery system.įrom an online bookstore to the biggest online store on Earth, Amazon has traveled a lot. Moreover, Amazon Prime, Kindle, and assistant Alexa is also part of Amazon. Now Amazon isn’t only a bookstore they are selling everything from groceries to beauty products to electronics and much more. Amazon started as an online bookstore in Seattle, America, in 1994.
